Creative Advertising , UK

Operating under the name JDN Carpentry, the business had outgrown its original identity. While their work reflected quality and attention to detail, the brand lacked the clarity, cohesion, and confidence needed to move beyond a generic trade image. They approached Daedalus to create a new name and brand that would elevate their perception and unlock new opportunities in the premium interiors market.
Key challenges:
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Outdated logo and unmemorable visual identity
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Incomplete website with no consistent messaging or design
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No printed or promotional materials to support marketing
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Business name and branding not aligned with the quality of their offering
The Challenge


We designed a refined visual identity for Surrey Signature Spaces, including a joinery-inspired monogram that subtly forms an ‘S’. The brand was then rolled out across a new website, printed brochures, signage and social media assets. We also produced short-form video content for targeted social campaigns, supporting lead generation as part of an ongoing creative partnership.
Key elements:
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Distinctive visual identity and logo
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Website design and build
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Printed and digital collateral
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Social video content for lead generation
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Brand guidelines for consistent use
The Approach

Not Just a Rebrand - A Real Partnership
"Daedalus have been incredible. From start to finish they’ve given us a professional yet comfortable platform to rebrand our company.
For us, we had a very small vision on what we wanted (just a name and colour scheme) and we didn’t know how to bring it to life. These guys did!! And they did it way beyond our expectations.
We had a whole re-brand - Logo and branding visuals, full bespoke website design and then we went back to them to have brochures designed for us.
We honestly cannot fault one thing. Advice and professional opinions were offered throughout the whole brand change and they really helped us understand what worked together and why.
The communication was impeccable! Not only did we gain so many resources for our company but we also gained so much knowledge for future."
Joe, Director
Surrey Signature Spaces