Creative Advertising , UK
The Impact We've Made
+156%
Increase in
Content Interaction
Likes, comments, shares and saves all up month-on-month following our new content strategy.
+52%
Increase in
Gym Memberships
Clearer messaging and better visibility across channels led to a measurable rise in bookings for classes, PT sessions and nutrition plans.
+9%
Increase in Average
Customer Spend
Streamlined membership packages and clearer value allowed for a price increase across key offerings without resistance.
↑23%
Website Performance
Boost
More visits, longer time on page and higher click-through rates from social channels thanks to a focused website redesign.
Marketing Strategy
Web design
graphic design
branding
advertising
digital marketing
Imperial Bodies Gym:
From Mixed Messages to Meaningful Growth
Imperial Bodies thought they needed a rebrand. What they actually needed was a clearer message and a more focused plan. We helped them define what makes them different, who they’re speaking to, and how to communicate that across every touchpoint. From social media to signage, we’ve made sure their offer is easy to understand and hard to ignore.
Services Rendered
Services Rendered
Services Rendered
IB Gyms wanted to grow membership numbers, but the things they did best weren’t being talked about. Their messaging felt generic, the website didn’t reflect their strengths, and essential info. They weren’t making the most of what made them different.
Key challenges:
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A lack of clear, consistent messaging across all channels
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Underused USPs, including 24/7 access and nutrition support
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A disjointed customer journey with poor signposting
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Low visibility and limited engagement across social media
The Challenge
Website before updates: no clear messaging
We reviewed the full customer journey to uncover gaps and bring their strengths to the surface. Then we built a clear strategy to boost visibility and drive growth, with messaging and materials that reflect who they are and what they offer.
Key elements:
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Targeted messaging shaped around a clearly defined audience
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A redesigned website with stronger branding and clearer hierarchy
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Regular video and social content to build trust and consistency
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Branded signage, materials and gift vouchers to encourage conversion
The Approach
Clarity Over Cosmetic Fixes
"I contacted Dedalus as I felt lost with my business and was considering a complete re-brand. Jack came to visit my gym and really listened to what my goals were, our ideal clients and where we were struggling most.
I value people being honest and he really helped me understand my options and what he thought we needed most. As a business owner trying to help as many people as possible transform their lives Jack has given me some really insightful tips and clarity on where to focus.
I’m excited to launch our new website and improve our social media accounts with some clear branding. If you’re searching for someone to help your business stand out, reach out to Daedalus."
Deena Pralat, Owner
Imperial Bodies Gym