Creative Advertising , UK
branding
packaging Design
graphic design
web development
Photography
digital marketing
Golden Bear Coffee Rebrand
Golden Bear Coffee came to Daedalus with a clear vision but no idea how to bring it to life. They knew the brand needed to be bold, memorable and full of character - and trusted us to make the magic happen. We created a distinctive visual identity that could flex and evolve with the product range, rolling it out across packaging, website, merchandise and social content to build a brand as strong as the coffee itself.
Services Rendered
The Challenge
Golden Bear Coffee had the name, the product and the ambition - but the brand didn’t reflect it. The original bear logo felt disconnected from the world of coffee, and the packaging lacked the impact and polish expected of a premium product. The visual identity didn’t tie together, making the brand feel flat and inconsistent despite the award-winning quality inside.
Our challenge was to unify the look and feel, bringing clarity, character and confidence across every touchpoint. The golden tone remained a key element, but everything around it needed to evolve.
Key challenges:
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Logo lacked relevance and visual strength
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Packaging didn’t reflect product quality
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Inconsistent visual identity across brand touchpoints
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Needed to retain golden colour while elevating the overall design
We transformed Golden Bear Coffee into a bold, character-rich brand that communicates quality, drives recognition, and creates space to grow.
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Refined the logo to give the brand a stronger, more confident presence
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Developed a flexible visual identity rooted in the signature gold, creating consistency across every touchpoint
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Designed tailored tile sets for each product, using flavour cues and coffee-inspired details to aid customer understanding and shelf standout
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Built a bold packaging system with, including a variation for the growing signature blend range
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Extended the new graphic style across the website and socials to build familiarity and future-proof the brand as the range expands
The Approach
More Than Just Good Design
"I’m so please to have found Daedalus! Jack and team took me and my brand on a refresh journey over the last few weeks. What I found standout is their attention to detail and clear passion for delivering results for my business. They have shown a genuine care to not only deliver something creative that looks great (which it does) but to combine it with innovative and strategic actions that yield tangible results for the growth of my business. Thank you!"
Founder of Golden Bear Coffee