Creative Advertising , UK
Beau Bronzage:
From Brand Transformation
to Creative Partnership
Daedalus partnered with Beau Bronzage to relaunch their tanning range as a luxury brand in a competitive market.
We led a complete brand transformation, shaping how the business looks, sounds, and sells across every customer touchpoint — and now manage all digital communications and ongoing website development to keep the brand glowing consistently online.
Built on founder Victoria Hargrave’s salon expertise, Beau Bronzage offers vegan, skin-loving self-tan formulas for both retail and professional use. Our work repositioned the brand with a bold new identity, refined messaging, standout packaging, and a digital presence designed for growth.
Services Rendered
branding
brand strategy
graphic design
web development
Photography
packaging Design
copywriting
Advertising
digital marketing
Beau Bronzage came to us with strong products but weak presence. Their existing packaging lacked impact, with a flat brown palette that made products hard to tell apart. The logo felt unrefined, and inconsistent design styles across touchpoints diluted the brand’s credibility.
With stock already in circulation, a full rebrand rollout wasn’t immediately possible. We developed a phased launch plan instead, using each release as a strategic opportunity to build brand recognition and and spotlight the products.
Key challenges:
-
Lack of product differentiation
-
Unrefined logo and weak visual identity
-
Inconsistent design across channels
-
Staggered rollout required to clear legacy stock
The Challenge
We repositioned Beau Bronzage as a luxury brand through a phased rollout that balanced bold creative with commercial impact.
-
Refreshed the logo and extended the colour palette for stronger product differentiation
-
Reworked the strapline and visual identity to align with premium positioning
-
Designed custom packaging, shipping materials and point-of-sale stands
-
Created a digital and print brochure to showcase the brand and support stockist outreach
-
Applied consistent branding across every asset, from social to signage
The Approach
What can I say about Daedalus…. a team that are going to deliver what you ask for on time, with speed and professionalism’s but guess what it doesn’t stop there! They want to live and breathe your dreams and ambitions for your brand, and becomes a part of it centring themselves at the heart of your brands ambitions and ideas bringing them to life with every decision you make.
The team are extremely passionate, driven and believe 199% in what you want to achieve. The product research time put into Beau Bronzage to ensure our rebranding has been nothing short of perfection shows how committed they are to ensure the delivery of your project.
Victoria Hargrave
Founder of Beau Bronzage